In Vert's short 4 years of existence, we have been blessed to work on some sizeable brands with big global footprints, fancy offices, and hefty budgets. While we certainly haven't been awarded the lion's share of those budgets, we have gotten some fun, unique, and niche pieces of business from the big Fortune 500s. This wasn't because of anything special or slick business development tactics - it's simply because big brands NEED small agencies. Here's the top 5 reasons why: Resources: Corporations needs to keep it lean and mean these days, ...
Hey there! I'm Shelby, the new Social Media Intern. I'm excited to have been given the opportunity to become the newest Vertbag, and I am looking forward to my time here as an intern. Some Background: I recently received my degree from Georgia College & State University where I majored in Mass Communication with a concentration in Advertising. I'm a social media, advertising and public relations enthusiast with a great love for fashion. Even at a young age, advertising has always interested me with its ever-changing media outlets and fast-paced atmosphere which led ...
These last couple weeks have been some of the most amazing (and crazy busy) since we started the agency over 4 years ago. On Monday, we launched the #TornadoWeek campaign with The Weather Channel and it has been a whirlwind every second since (pun intended). With mentions from Mashable, The Huffington Post and appearances on the TODAY Show - this really is a dream come true for the entire team (and our amazing counterparts ...
Spring has sprung, and with the fresh air comes fresh ideas and unique services found all over the internet. These new services are popping up like daisies and we are going to go over just a few, including an app that gives you a social afterlife, a service that sends postcards from your phone, and a video game/quiz/job application. Let’s review some of this month’s #VertLightning presentations: GROVO - The internet is always changing. Grovo keeps up with these changes and delivers product updates in real time via short videos. Choose ...
Hey - this is Cameron, Vert's new Social Media Intern. I'm thrilled to be bringing my background in theatre to my work as the newest social media Vertbag. In the past I have worked as an actor on stage and screen. After getting my degree from Florida State University in theatre I went to work as a dramaturg, helping to develop new plays with a company in Washington, DC. My run-ins with audience engagement and transmedia art helped open my eyes to all the amazing storytelling taking place online in the social media sphere, which ...
…or at least keep up with the times. We realize this blog post might come back to bite us if we're wrong (See: Tech predictions gone wrong - Computerworld), but we’re going to go ahead and put on our psychic hats anyways! Psychics totally wear hats...just ask Nostradamus. HERE ARE OUR PREDICTIONS: Chris says… • Social: More and more companies are going to start using social media as a platform to connect with their customers on a customer service/support level. Companies are going to better utilize ...
Pinterest introduced its own analytics platform last week, providing brands and users with the opportunity to track engagement at the pin level - including repins, clicks, impressions, and site metrics. So what's the big deal, you ask? The data provided is fairly basic, and doesn't seem to have third-party Pinterest analytics platforms sweating (yet). However, it IS 100% free, and is probably an indicator that the advertising opportunities brands have been craving may soon be available ...
What is Speek? I'm glad you asked! Over the last few months, Vert has been utilizing a fairly new online service called Speek for managing conference calls. Speek is a fast and simple way to connect with our clients without the hassle of bridge numbers, PIN numbers, or passwords, and best of all it's FREE. Speek doesn't require any kind of software download; all you have to do is send conference call participants your unique link (speek.com/username) and they can join through the internet or ...
One of our most recent app development projects, developed in association with the Virginia Departement of Emergency Management, was launched last month and is currently in use in the state of Virginia. Ready Virginia is a free emergency preparedness mobile app designed to keep Virginia residents informed and prepared. The Ready Virginia app is available for iPhone® and Android™ mobile devices. It provides emergency planning and preparedness guidance along with several other important features, including: · Location-specific weather watches and ...
It seems like Valentine's Day inspired the Vert team to really bring their A-game to this round of #Vertlightning. We have so much to tell you about: smart calendars, a social network full of basketball puns, and, in honor of Valentine's Day, a microsite dedicated to making personalized chocolate bars! Let’s review some of this month’s #VertLightning presentations: Dribble - Dribble is a great place for digital designers to show off their work or get inspiration for their next big project. The social ...
