Blog

Blogs, blogs, they're good for the brain. The more you write, the more you gain. The more you gain, the more grow - and that's what blogs are really fo'.

09
Jun

Meet Maggie

Oh hey there - I’m Maggie, Vert’s new Digital Creative & Interaction Designer AND a brand new Atlantian. I recently made the 14-hour roadtrip from Iowa to my new home with my cat/dog duo and we’re loving it so far. I graduated from the University of Northern Iowa with a degree in Electronic Media and I’d say I’ve been a nerd for all things digital ever since my ears were first introduced to the infamous AOL dial up tone. Through multiple internships and ...

29
Apr

“Location, location, location.” We’ve all heard that phrase a million times, right? Usually, it refers to real estate, but in the mobile world it’s beginning to refer to the future of marketing, location-based mobile marketing to be exact. According to research published by the Pew Institute, “74% of adult smartphone owners ages 18 and older say they use their phone to get directions or other information based on their current location.” This is great news for marketers and brands, but the question remains, how can we capitalize on these mobile users?

15
Apr

Imagine, if you will, an apathetic and humdrum elementary school student, plodding lifelessly down a quiet neighborhood street. It’s 1996, I’m a 12 year old sporting a questionable bob cut, and I’m undertaking the arduous task of gathering door-to-door donations for a school field trip I’m feeling thoroughly indifferent about. Those were the dark days preceding social media, when fundraising was a tedious undertaking, and avoiding a plea was as simple as turning off the lights and ignoring a knock. Now nonprofits knock in a different way. In fact, ...

08
Apr

When it's also a calculated digital marketing tactic, of course. Every year we laugh, we groan, we stalk BuzzFeed's roundup list, or we avoid the internet all together on April 1st. For better or worse, April Fool's Day has become an internet brouhaha of fake tech company announcements and ridiculous brand tweets. Much of this "real time" noise gets lost in the day's clutter, but each year a few pranks rise to the top. Brand: ThinkGeek Prank: Rosetta Stone - Learn ...

20
Mar

I've always thought the most challenging topic to write about is invariably oneself. Rocket Science or the mating habits of the common Fire Ant might require less skill in the field of wordsmithery. Nevertheless, the people want to meet Hannah, so that's what the people shall have! Let's begin at the beginning, shall we? I'm a proud native of beautiful New Zealand, a tiny, yet mighty country which boasts a whopping 3 sheep for every person. At least that was the case ...

27
Feb

Here in Atlanta, it's a beautiful 70 degrees and sunny. Hard to believe that within the past month, we've been hit with two winter storms that nearly paralyzed our city for days. Luckily, the Vert office was closed when Winter Storm Leon came rolling through. So, as I sat cozy on my sofa watching the snow turn to ice in my driveway, & checking Facebook and Twitter for my news updates, it hit me how vital social media has become, and how impactful digital information continues to be for consumers. Atlanta's ...

13
Feb

Pinterest has quickly become a force to be reckoned with in digital marketing. In 2013, the content sharing site surpassed email for online sharing, taking the bronze medal. Pinners and marketers alike love the ease of use and aesthetic that Pinterest offers. With that said, this year Pinterest has been rolling out some interesting changes to make the site even more accessible - or should I say, pinable. The first change came in the form of animation. Pinterest now ...

06
Feb

Hi! I’m Cherise, Vert’s new design intern. I've been a creative individual for over 10 years now. I recently graduated college with a Graphic Design degree with a majority of my focus on User Interface design. For me, design is basically an obsession. I spend hours practically everyday collecting pins (on Pinterest) and looking for other design inspirations. Design allows me to solve some of the most basic problems that plague apps and websites and allows ...

28
Jan

The CES dust has settled and now it's time to take a look at what all the shiny new gadgets mean for digital marketers. CES 2014 featured Smart TVs, curved TVs, webOS powered TVs and a whole lot more. But the question still remains, will these new smart boxes become a digital living room tool for marketers? We're already seeing some cool uses for the smart TV trend -- this year H&M will allow Samsung Smart TV owners to purchase David Beckham's clothing line ...

21
Jan

When developing a new app (or just updating an existing one) it is best to test it throughly before releasing it in the app stores. There are only a few services available that can help you easily distribute your build and get feedback from a variety of beta testers on different devices. Let's take a look at the three most popular services to help make your choice a little simpler.