Industry

…or at least keep up with the times. We realize this blog post might come back to bite us if we're wrong (See: Tech predictions gone wrong - Computerworld), but we’re going to go ahead and put on our psychic hats anyways! Psychics totally wear hats...just ask Nostradamus. HERE ARE OUR PREDICTIONS: Chris says… • Social: More and more companies are going to start using social media as a platform to connect with their customers on a customer service/support level. Companies are going to better utilize ...

If we had an advice column, or an “Ask Vert” button somewhere on here, one of our loyal readers might write to us something along the following lines: Dear Vertbags, I run a small business and was thinking I should start a blog, but I wasn’t sure how to go about it. You see, I could either add a blog to my website, or create a standalone blog with a totally separate URL. I hear there are benefits to ...

My friend Dakota made a good point this morning: There are people who will be writing a case study about a tweet about a cookie this morning.…they should probably be pitied. — dakotareese (@dakotareese) February 4, 2013 While the work that 360i did during the evening hours of Sunday night was certainly admirable and gutsy–and the extra time and effort that the Oreo marketing management team put into this type of execution is important to appreciate–most of this is hype. It's the same kind of hype that caused ...

We all love these videos because they are beautiful, informative, fun, inspiring, and they make good use of an otherwise forgotten Fatboy Slim song that was released one day after my 16th birthday... #goodtimes. Enjoy! -Kevin @kplanovsky

Yesterday I had the pleasure of presenting and leading a discussion with a room full of about 75 smart, engaged social media professionals at Digital Atlanta. What did we talk about? Professionalism... While my slides weren't the most professional, the discussion it spurred was exactly what I had hoped to ignite. This is the continuation of that discussion... The Premise: Social media has grown up way to quickly and largely ...

Last month, we had the opportunity to visit Foursquare's NYC offices as part of our collaboration with one of our clients to claim their 4,500+ venues globally. To say we are "ridiculously pumped out of our minds" about the changes the top location based social network made last month would be an understatement. Here is the breakdown: New Admin Structure for Brand Pages: Many of Foursquare’s updates will be very familiar to you. Some, like the new admin system, are ...

** Editors Note - Ariel Danna the author of this post takes no responsibility for its title. Kevin Planovsky is responsible for it. Official complaints about the bad humor can be tweeted to @kplanovsky. ;-) ** There has been much speculation about whether or not Facebook has a plan to generate revenue from its mobile site. Of the 800 million active users on Facebook, over half of them are accessing the social network via their mobile devices. Many of these users are in countries that are greatly contributing to the growth of ...

For the first 3 years of Vert's existence we always shrugged off industry awards. Too many hoops to jump through when we wanted to focus on our client's needs - not our own. Finally, with a team of 6 stellar Vertbags (our little nickname for ourselves) we finally had the time for a little self-love. When we saw the "Most Effective Local Campaign" category for the 2012 Atlanta Interactive Marketing Association Awards we knew we could give it a go. Last year (2011), we had the opportunity to completely transform ...

Here we go again, Facebook. Once more, Zuckerberg changed up the profile layout for both individuals and brands. And by the looks of it, Timeline is here to stay.  Brand pages will automatically be switched to the new format as of today (3/30/12). I’m sure you’ve seen it by now, but if not here’s your guide to the new Timeline. The most obvious new feature is the Cover photo. This large banner-sized image at the top of each profile allows an individual or brand create a major visual focal ...

                    Well, the madness of all the people, sessions, parties, and free stuff is over. We'll never know how we did it all - my only explanation is pure excitement and adrenaline - either way, hopefully this will give you a taste of what it was like. I would be lying if I didn't admit to sensory overload withdrawal since landing back in ATL, but by reflecting on the past 5 days I came up with the following list of 30 things ...